Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot. For example, Soak&Sleep has internal links to its “single duvets” and “single mattresses” categories in its “single bedding” page description.
Long-tail keywords often have lower monthly search volumes, but they also have lower competition. It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific. For the best results, limit your title tag to 50 to 60 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning. Regular monitoring and updates are essential—at least once a month for routine checks.
Tools like AIOSEO and SEOBoost offer unique features for on-page SEO. They can significantly improve your keyword, competitor, trends, and audience research processes. If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results.
Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT tags on images improves site accessibility and is viewed BHS Links positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages.
Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis. Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities.
Improve Your Website Loading Speed
They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized. Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly.
If you haven’t used the tool before, check out our guide to Google Analytics. If your store is properly categorized in the mall’s guide, you’re better positioned to make sales. Imagine your potential customer walking through a large mall, looking for a product like yours. They’re in a rush and don’t have time to look in every store, so they go to the mall’s help kiosk. That’s why I’ve started to publish content designed to rank for brand names.
What Is an SEO Strategy?
Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience. Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line. Visual content (like images and videos) makes your pages more engaging and helps readers better understand your content. Target keywords are the search terms your potential visitors use to find content like yours in search engines like Google and Bing.
- This conveys that content based on personal experience is no less important than those created by individuals with formal expertise.
- Search engine algorithms look at how well your website adheres to best practices and how you stack up with the competition.
- This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture.
Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic. A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user.
Next on our list of on-page SEO activities is optimizing images. If you want to know how to do on-page SEO, start by creating user-friendly content. Once you have your long-tail keywords selected, you’ll integrate them into your site.
