It’s a free tool from Google that can offer detailed insights into your site’s indexing status. Get notified of new and lost links, protect from negative SEO, and build a great link profile. Send your leads and their reports straight to any other CRM, Mail Tool like MailChimp, Active Campaign and Salesforce. Generate more leads straight from your website with your own Embedded SEO Audit Tool. Simply embed a simple Audit Form that matches your website’s styling and colors.
For internal links, you should ensure that all the pages you link to are active and accurate. Ask yourself where you could build out more content across the board. Looking around competitor sites with competitor analysis tools (think Semrush or SpyFu) can be a good place to find ideas for blog posts, but make sure your other pages are optimized as well. If it’s the latter, Google will be able to tell that you’re the original source.
- According to Google, “Panda” is an algorithm that penalizes poor quality content.
- Tools like Topic Explorer help identify key topics and search trends, enabling the creation of highly relevant content that meets user needs and stays ahead of the competition.
- The best way to determine what keywords a page should be optimized for is to look at your top-ranking organic search results from Google for the target keyword.
- An enterprise SEO audit isn’t something large organizations or corporations can afford to take lightly.
When most people think of “links” for SEO, they think about backlinks. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance. If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress. Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. One of the biggest reasons Google rewrites title tags is that they are simply too long.
Stay updated with the latest search best practices
With the audit tool, you get all the features needed to review your site’s key search factors in an easy-to-use solution. Let’s say GSC data shows some of my key pages have low click-through rates (CTRs). I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them.
How to Audit On-Page Elements
An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly. Google Search Console is one of the best free SEO tools for analytics. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.
It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages. Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. You’ll then want to scour the search index for places where non-HTTPS URLs appear.
Duplicate versions of a site occur when multiple URLs or domains display identical or near-identical content. Duplicate versions of a site typically happen with the variations listed below. We hope to always stay ahead of the latest trends and provide data to help you crush your competition. Some days, it may seem like YouTube is the only game in town, but Google does index and rank videos from millions of different sites.
Google will surface a whole bunch of key metrics in an easy-to-understand interface. Our organic traffic was very volatile as a result of some of those experiments. Some SEOs productize audits based on a set of criteria (usually the SEO Anomaly size of the website), and a predefined set of deliverables.
